Forgewell is a collection of award-winning builders, developers, trades and craftsmen, working together to create exceptional commercial and residential real estate.
Forgewell Building Group
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about us
Solid foundations are more than merely made. They’re forged. Forgewell Building Group is the bedrock for many minds, many talents, and many visions to come together and create something even greater than the sum of its parts.
Each company within Forgewell shares a commitment to high-quality work and exceptional customer service driven by clear communication, professionalism, and attention to detail.
We are dedicated to creating an environment where all team members are excited to come to work every day, enjoy the people they work with, and have the support, tools, and resources they need to thrive.
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Companies
Veridian Homes
Family owned and family driven, Veridian Homes has been helping families experience the joy, beauty and fulfillment of homeownership for over 60 years. As Wisconsin's leading homebuilder, they wear their local heritage with pride and continue their commitment to building award-winning homes that are good for the environment and for people.
Dave Jones
Dave Jones is an award-winning service provider, specializing in plumbing, electrical, heating & cooling and fire protection. Founded in 1977, Dave Jones has become one of Dane County's largest employers. They are a second-generation family business, committed to customer and employee satisfaction.
Associated Housewrights
Founded in 1992, Associated Housewrights began as a small team of three craftsmen with a shared vision. Today, the company is renowned for delivering thoughtfully crafted, project-specific residential solutions, consistently exceeding the expectations of their discerning clientele in Dane County.
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Services
Our team at Forgewell and extensive network of trade partners is prepared to offer any craft and service needed to develop, construct, and perfect commercial and residential real estate. Our core competencies include:
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Mission
We’re building a blueprint for a better way to do business. By forging connections between high-performing companies, we co-create efficiencies that accelerate growth and unlock untapped potential.
Vision
To be the destination where high-performing companies unite, leveraging shared vision and collaboration to forge groundbreaking success.
Values
Forever Forward Improvement is a relentless pursuit, not a singular achievement. It’s a mindset that manifests itself in everything we do.
Inspire Confidence Our relationships thrive on trust and confidence, established through our ongoing commitment to lead with integrity, transparency, and reliability.
Empower Others We are people (leaders), serving people (frontline team), serving people (customers, communities.).
Forge Connections We listen. We communicate. We collaborate. We build relationships that create a collective strength greater than the sum of the parts.
Build Value Best practices bring the best results. Our success is built by equipping our teams with the tools to achieve and sustain strong metrics, consistently delivering exceptional outcomes.
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Leadership
David Simon
David Simon has been an influential player in the home building industry since 1982. David successfully developed Veridian Homes into an award-winning, industry leader.
Greg Jones
Greg Jones is the former CEO of Dave Jones. During Greg’s 20+ years with the company, he has worked in all aspects of the business—including as a Laborer, Plumber, Project Manager and General Manager—and has helped grow the team from 20 to over 600 during his tenure.